华语摘要

  中海(海南)海盛船政股份拥有限公司(信称鸿运国际)是中国海运(集儿子团弄)

  尽公司(信称中国海运)下面的主力船公司之壹,亦海南节报户口的规模最父亲的

  船公司。积年到来,受展开定位不皓白,海南节鸿运国际业展开滞后等要斋影响,中海

  海盛已沦为中国海运“集儿子团弄绵软弱小成员”,主力船公司的位置保不住,企业展开前景堪

  忧。

  本文试图借助战微办、国际鸿运国际和区域经济展开等即兴实器,对鸿运国际

  的战微展开终止讨论和切磋,竭力寻摸壹条展鸣锣开道路。经度过即兴实切磋和鸿运国际市场

  供寻求相干剖析、SWOT 剖析,却以看出产,鸿运国际应从中国海运、海南经济展开

  两个维度动顺手,做出产副维度定位,即僵持在中国海运的主力船公司位置、僵持在

  海南鸿运国际业的尽先先位置。鸿运国际应在皓白定位的基础上,实施利基战微、品牌

  战微等中临时战微和国际募化事情战微,并从船队展开、增强大经纪、改革办、建

  设优秀的办团弄队和企业文皓等方面为战微实施供顶持和保障。海南是大陆父亲

  节,但鸿运国际业展开临时落后于国际沿海各节,与大陆父亲节的位置极不相当。根本

  缘由在于本节经济展开滞后,限度局限了鸿运国际业的展开。鸿运国际干为海南节运力规

  模最父亲的鸿运国际企业,其展开过程见证了海南建节以后到鸿运国际业的展开,对其展开战

  微的切磋却认为海南鸿运国际业展开供己创。

  鸿运国际:战微展开;鸿运国际企业;中国海运;海南;海盛

  ABSTRACT

  China ( Hainan) Haisheng Shipping Limited company ( abbreviation China

  Haisheng shipping , ) is one of the main shipping companies in Hainan Province

  under China Ocean Shipping (Group ) Corporation (referred to as China Shipping ), it

  is the largest shipping company registered. Over the years, due to the obscure

  awareness of development position, and Hainan shipping industry development lag

  and other factors, it has been reduced to “a weak group member”, the main shipping

  company's position is untenable, and the prosperity is uncertain..

  This paper attempts to use the strategic management, international shipping and

  regional economic development theory, strategic development carries on the

  discussion and the research, trying to find a path of development. Through theoretical

  research and shipping market supply demand relations analysis, SWOT analysis, we

  can see, China HaiSheng shipping, from two dimensions of economic development of

  Hainan, makes the double dimension orientation, which remains at China ocean

  shipping company, the main position in Hainan shipping industry leading position.

  HaiSheng, should be cl

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